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If you have no access to your php.ini (shared hosting for instance) you need to ask you host to increase the setting for you.
Alternatively you can do this in the script itself without needing to change php.ini by using the set_time_limit function.
See the online manual here:
http://www.php.net/manual/en/function.set-time-limit.php
and additional information :
http://www.php.net/manual/en/configuration.php#ini.max-execution-time